Who am I?
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Hi, I am Laia.
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Laia Rodon is the Founder and Creative Director of DeVerdi. Born in Barcelona, Laia started her journey in PR & Marketing and upon completing a Fashion and Luxury Brand Management course at UAL moved to London in 2018.
After working for brands focused on luxury and ethics, she found a passion for ethical fashion and created DeVerdi after struggling to find one destination where she could shop ethical brands.
Working as a Freelancer, I am specialist in Digital Marketing and Public Relations with experience in Promotional Marketing, Brand Communication, Social Media, events, SEO & SEM strategies.
My personal email is laiarodon05@gmail.com
Instagram/portfolio: https://www.instagram.com/laia.rodon/
Contact with me!
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My experience
PR & Social Media Assistant Freelance, www.monarcjewellery.com
03/19 - 03/20 (London-UK)
Marketing plan and Social Media Strategy.
Web Design and Data Analyse.
Processing, packaging and dispatching orders.
Looking for influencers, models and partners.
Contacting with Fashion Magazines.
Participating and helping to organize Photoshoots and Pop-ups.
Administrative Tasks.
Collaboration on photoshoots and participation in IJL (International Jewellery London) by RO Copenhagen.
Retail Assistant,
www.uk.calzedonia.com
03/19 - 02/20 (London-UK)
Keep good KPI’s.
Providing excellent Costumer Service, product knowledge and store experience.
Processing refunds and exchanges.
Helping with the vistual aspect of the store.
Processing deliveries & stock replenishment.
Cash handling​.
Managing stockroom and replanishment​.
Promotional Marketing,
www.tphmarketing.com
02/17 - 09/18 (Barcelona-Spain)
Marketing and communication
Managing promotions
Design Digital Marketing material
Social media (Instagram, Facebook, Linkedin and Newsletters).
Data analyse
Telephone customer service.
Search, selection, management and tracking of partnerships (Fashion editorials and multinational franchises).
05/15 - 11/16 (Barcelona - Spain)
Team manager in tasting room and store performing the key actions required to achieve pre-es- tablished goals in sales, as well as supervision and cash desk closing.
Collaboration in company events: Promotional videos and music festivals.
Organization of national and international clients and event preparation.
Creation, development and management of the opening of a new tasting point.
Habilities & Languages
Education
2017 - 2020Â (Barcelona)
(MSc) Digital Marketing and E-Commerce
EAE Business School - UB
(Final Project: Digital marketing plan: THE CLUTCH, Sustainable luxury fashion online store)
2014-2017 (Barcelona)
(BA) PR and Marketing Management
University of Wales
(Final project: Marketing influence in fashion magazines: VOGUE & Harper's Bazaar)
Certifications
March 2020 - Expires Marc 2021
Advanced Google Analytics
April 2020 - Expires April 2021
Begginer Google Analytics
2018
Luxury Brand Management
On-line Short Course
UAL - London College of Fashion
April de 2020
Sustainable Fashion,Â
Coursera by Copenhagen Business School
May 2020
Management of Fashion and Luxury Companies, Coursera by Università Bocconi
2015 (Barcelona)
Marketing Through Social Networks
CCC Certificate
(High Level)
Spanish Confederation of Commerce
Volunteer
NASCO Feeding Minds - ICT Education in Ghana
www.nascoict.org
11/17 - 09/18 (Barcelona, Spain)
Community Manager
Communication and Public Relations
Design Marketing Material
Events Organization
Get in touch
